Title Honda Motor Company : communication and the Takata airbag crisis / Sonakshi Bahety, Briton Moffitt, Walter Pruchnik, James S. O'Rourke

Published London : The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame, 2018

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Description 1 online resource : illustrations Series SAGE Knowledge. Cases SAGE Knowledge. Cases Summary Honda Motor Co., one of the world's largest automobile manufacturers, produces some of the most recognized passenger vehicles in the market. The brand, however, is implicated in the airbag supplier Takata Corporation's inflator scandal, threatening the lives of millions of drivers and affecting some of Honda's most popular nameplates. This case explores how a globally recognized brand mobilizes itself to react to the largest-scale recall in the history of the automotive industry Notes Originally Published InBahety, S., Moffit, B., Pruchnik, W., & O'Rourke, J. (2018). Honda Motor Company: Communication and the Takata airbag crisis. The Eugene D. Fanning Center for Business Communication. South Bend, IN: University of Notre Dame Description based on XML content Subject Honda Giken Kōgyō Kabushiki Kaisha. Takata Corporation -- Corrupt practices Honda Giken Kōgyō Kabushiki Kaisha Takata Corporation Automobile industry and trade. Air bag restraint systems -- Defects Automobile industry and trade Corruption Genre/Form Case studies. Études de cas. Form Electronic book Author Moffitt, Briton, author Pruchnik, Walter, author O'Rourke, James S., author ISBN 9781526488749 1526488744

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