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Book Cover
Author Bahety, Sonakshi, author

Title Honda Motor Company : communication and the Takata airbag crisis / Sonakshi Bahety, Briton Moffitt, Walter Pruchnik, James S. O'Rourke
Published London : The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame, 2018


Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary Honda Motor Co., one of the world's largest automobile manufacturers, produces some of the most recognized passenger vehicles in the market. The brand, however, is implicated in the airbag supplier Takata Corporation's inflator scandal, threatening the lives of millions of drivers and affecting some of Honda's most popular nameplates. This case explores how a globally recognized brand mobilizes itself to react to the largest-scale recall in the history of the automotive industry
Notes Originally Published InBahety, S., Moffit, B., Pruchnik, W., & O'Rourke, J. (2018). Honda Motor Company: Communication and the Takata airbag crisis. The Eugene D. Fanning Center for Business Communication. South Bend, IN: University of Notre Dame
Description based on XML content
Subject Honda Giken Kōgyō Kabushiki Kaisha.
Takata Corporation -- Corrupt practices
Honda Giken Kōgyō Kabushiki Kaisha
Takata Corporation
Automobile industry and trade.
Air bag restraint systems -- Defects
Automobile industry and trade
Genre/Form Case studies.
Études de cas.
Form Electronic book
Author Moffitt, Briton, author
Pruchnik, Walter, author
O'Rourke, James S., author
ISBN 9781526488749