Title Consumer behavior, organizational strategy and financial economics : proceedings of the 21st Eurasia Business and Economics Society Conference / Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Ugur Can, editors

Published Cham : Springer, [2018] ©2018

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Description 1 online resource Series Eurasian studies in business and economics ; 9 Contents Intro; Preface; Eurasia Business and Economics Society; Contents; List of Contributors; Part I: Consumer Behavior; The Influence of Sales Stimulation Methods on the Behaviour of Consumers While Making the Decision on Purchase of Products in ... ; 1 Introduction; 2 Theoretical Aspects of Sales Promotions; 3 Research Methodology; 4 Investigation of Consumers ́Target Audience; 5 Defining of Product Sales Promotion Objectives and Mode Chose; 6 Coordination of Sales Promotion Activities with Other Marketing Activities; 7 Implementation and Evaluation of Sales Promotion Activities; 8 Conclusion 2.2 ICTs and Web-Evaluation Strategies for an Online Medical Tourism Marketing Strategy3 Methodology; 4 Results; 5 Discussion; 5.1 General Website Information; 5.2 Information About Services Provided by Each Provider; 5.3 Website Interactivity and Contact Information; 5.4 Medical Tourism Exclusive Information; 6 Conclusions; References; Smartphone Adoption: Design of Factors Within the Framework of Theory of Consumption Values; 1 Introduction; 2 Data and Methodology; 3 Results; 4 Conclusion; References; Impact of UTAUT/UTAUT2 Motives on Intention to Use Deal Sites; 1 Introduction 2 Data and Methodology3 Results; 4 Conclusions; References; The Purpose, Scope and Basic Principles of Consumer Protection in Turkey; 1 Introduction; 2 The Purpose of Turkish Consumer Law; 3 Changes on the Principle of Consumer Protection; 4 The Scope of Turkish Consumer Law; 5 Basic Principles; 6 Conclusion; References; Part II: Organizational Strategy; How Are Strategy and Organizational Culture Related? A Conceptual Discussion; 1 Introduction; 2 Relevant Literature; 2.1 Complexity, Change and Ambidexterity; 2.2 Organizational Culture; 3 Discussion and Propositions; 4 Conclusion; References Immigrant Cultural Diversity Management as a Catalyst for Organisation-Level Innovation1 Introduction; 2 Immigrant Cultural Diversity Management and Innovation; 3 Models of Immigrant Cultural Diversity Transfer to Innovation; 4 Conclusion; References; The Effects of Human Resources ́Qualification Improvement on Their Efficiency in the Public and Private Sectors; 1 Introduction; 2 Literature Review; 3 The Methodology and Model; 4 The Findings; 5 Conclusion; References; Turnover Tendencies Among Workers; 1 Introduction; 2 Literature Review; 3 Hypotheses; 3.1 Expectations; 3.2 Training; 3.3 Age Summary This volume presents selected articles from the 21st Eurasia Business and Economics Society (EBES) Conference, which was held in Budapest (Hungary) in 2017. The theoretical and empirical papers in this volume cover various areas of business, economics, and finance from a diverse range of regions. In particular, this volume focuses on the latest trends in consumer behavior, new questions in the development of organizational strategy, and the interaction of financial economics with industrial economics and policy Bibliography Includes bibliographical references Restricted Online access available only to subscribers Notes Also available in print Mode of access: World Wide Web Online resource; title from PDF title page (EBSCO, viewed April 6, 2018) Subject Leadership Management science Motivation research (Marketing) Macroeconomics Globalization Business -- Congresses Business Economics -- Congresses Finance -- Congresses Consumer behavior -- Congresses Genre/Form Conference papers and proceedings. Conference papers and proceedings Form Electronic book Author Bilgin, Mehmet Huseyin, editor Danis, Hakan, editor Demir, Ender, editor Can, Ugur, editor ProQuest (Firm) ISBN 9783319762883 3319762885

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