| Description |
231 pages : illustrations (chiefly color) ; 30 cm |
| Contents |
pt. 1. Visual evolution -- The frontiers of your imagination -- Inside a creative mind -- Inside the imaginations of top creatives -- Thirteen interviews with top creatives -- pt. 2. The six ways of seeing -- The six ways of seeing -- Looking is not seeing -- The world in your head -- Dream with your eyes open -- Controlling images -- Seeing with all your senses -- Image streaming -- pt. 3. The visual lab -- The eight departments in the visual lab -- A new view of reality -- What are pictures made of? -- Playing with layers -- When graphics meet images -- Expanding reality -- Morphing and shape-shifting -- Worlds without frontiers -- Styles, trends and genres -- pt. 4. From dream to reality -- Sketches, layouts and storyboards -- pt. 5. Appendices |
| Summary |
"Handbook is packed with tips and techniques specifically designed to create whole new worlds of visual ideas. Top creatives from the fields of advertising, film, photography, computer animation and game development will find a wealth of exercises and methods at their fingertips that will help them hone their creative capabilities, produce inspirational ideas and think in new directions. Interviews with industry names such as Ben Snow of ILM and Daniel Kleinman give an insider's perspective of the strategies and sources of visual creativity, while their methods are illustrated with hundreds of full-colour images from the world's best idea-makers."--Jacket |
| Notes |
"With 817 illustrations, 794 in color." |
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其他题名:Inspirational Ideas for Advertising, Animation and Digital Design |
| Bibliography |
Includes bibliographical references (pages 224-227) |
| Notes |
"Translated from the German Visuelle Kreativität by David H. Wilson"--Colophon |
| Subject |
Commercial art -- Technique.
|
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Visual communication.
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Creative ability.
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Design.
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Commercial art.
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Computer graphics.
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Computer animation.
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Advertising.
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| Genre/Form |
Digital art.
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| LC no. |
2004101032 |
| ISBN |
0500511667 |
|
9780500511664 |
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