| Description |
xvii, 231 pages ; 24 cm |
|
regular print |
| Contents |
Pt. I. The Dynamics of Exposure -- 1. Word of Mouth -- 2. The Press: Merchants of Exposure -- Pt. II. The Nitty-Gritty -- 3. Power Tools for Building Buzz -- 4. Finding the Right News Hook -- 5. Winding Up for the Pitch -- 6. It's YOUR Interview! -- Pt. III. Taking Media Exposure to the Next Level -- 7. Source Filing 101 -- 8. Going National -- 9. That Internet Chapter -- Afterword: Why PR Doesn't Happen Overnight -- App. The Cool Sources for a PR Wiz |
| Summary |
"With entertaining case studies, Full Frontal PR breaks down the publicity process and demonstrates how you can use the press productively. You'll learn how to identify your unique news-making hook, build relationships with the mainstream and industry press, and gain strategic placements that will build your business and get people talking. These tactics are based on proven methods that are easy to implement and, most importantly, cost-effective."--BOOK JACKET |
| Notes |
Includes index |
| Subject |
Public relations.
|
| Author |
Prichinello, Michael.
|
| LC no. |
2002015853 |
| ISBN |
1576600998 alkaline paper |
|
