| Description |
1 online resource |
| Series |
Business issues, competition and entrepreneurship |
|
Business issues, competition and entrepreneurship series.
|
| Contents |
Marketing Quality and Complaints Among Professional Sport Teams: Case Study / Amber A. Smith-Ditizio -- A Conceptual Framework for Analyzing the Relationship between Companies and Stakeholder Groups with Regard to Implementing Proactive Environmental Strategies / Adolfo Carballo-Penela, Juan Luis Castromán-Diz -- Quality Strategies and Profitability: A Multilevel Analysis in the Meat Industry / Emilio Pindado, Silverio Alarcón |
| Summary |
Competitive advantage is the goal of global companies, and sport organizations are no exception. There are many ways to achieve a competitive advantage, but quality assurance is one of the most common ways to establish a firm's positive reputation. Offering quality products and services is an important subject in today's marketplace and establishes several benefits that enhance the value of the product or service from perspective of the sport fan. This book begins by discussing marketing quality and complaints among professional sport teams. The book continues to address a conceptual framework |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record and CIP data provided by publisher |
| Subject |
Strategic planning.
|
|
BUSINESS & ECONOMICS -- Industrial Management.
|
|
BUSINESS & ECONOMICS -- Management.
|
|
BUSINESS & ECONOMICS -- Management Science.
|
|
BUSINESS & ECONOMICS -- Organizational Behavior.
|
|
Strategic planning
|
| Form |
Electronic book
|
| Author |
Porter, Cindy, editor
|
| LC no. |
2020676858 |
| ISBN |
9781634637206 |
|
1634637208 |
|
