Intro -- Addiction, death & profits -- Market strategy -- Reassuring smokers -- Targeting kids -- Exploiting anxieties : targeting women -- Media censorship -- Action to counter advertising power
Summary
Jean Kilbourne and Rick Pollay - two of the world's leading experts on the marketing of tobacco products - examine how Big Tobacco has been able to harness the power of advertising to counter the influence of scientific research, shape news coverage, overcome public resistance, and maintain private profits at the expense of public health
