| Description |
1 online resource (218 pages) |
| Series |
Communication |
|
Communication
|
| Contents |
Book Cover; Title; Copyright; Contents; Preface; 1 Introduction; 2 Positioning Competing Media Positioning NCE Stations; 3 Getting Started Getting Organized; 4 A Strategy for Success; 5 Sales Call Reports; 6 Writing Proposals; 7 Handling Objections Role-playing; 8 Selling Without Ratings Using RAB Research; 9 Writing Underwriting Announcements; 10 A Salesperson's Dilemma Ethics; 11 Closing; 12 Radio Economics; 13 Sales Promotion; 14 Résumés Interviews; 15 Review Final Exam; Appendix A Syllabus; Appendix B Positioning Worksheet; Appendix C Sample Proposal; Appendix D Sample Résumé |
|
Appendix E Sample Cover LetterAppendix F Course Evaluation; Author Index; Subject Index |
| Summary |
This media sales primer serves as a step-by-step manual to assist students in attaining sales proficiency and confidence. The author employs a practical, hands-on approach, enabling readers to develop valuable professional and interpersonal skills and to |
| Notes |
Print version record |
| Form |
Electronic book
|
| ISBN |
9781410605993 |
|
141060599X |
|
