| Description |
1 online resource (1 volume) |
| Series |
Human Factors and Ergonomics |
|
Human factors and ergonomics.
|
| Contents |
Front Cover; Contents; Foreword; The Authors; Chapter 1 -- A Global Market; Chapter 2 -- Cross-Cultural Psychology; Chapter 3 -- Introduction to Cross-Cultural Design Guidelines; Chapter 4 -- Language; Chapter 5 -- Color Coding and Affect; Chapter 6 -- Icons and Images; Chapter 7 -- Presentation Formats and Layout; Chapter 8 -- Information Organization and Representation, Navigation, and Hyperlinks; Chapter 9 -- Physical Ergonomics and Anthropometry; Chapter 10 -- Weaving Culture into the Product Development Process; Chapter 11 -- User Needs Research: Understanding the Lay of the Land |
|
Chapter 12 -- Gaining User Acceptance in Specific CulturesChapter 13 -- International Usability Evaluation; Chapter 14 -- Heuristic and Guidelines-Based Evaluation in Cross-Cultural Design; Appendix 1: Guidelines Ratings; Appendix 2: Cross-Cultural Psychology and HCI Resources; Back Cover |
| Summary |
"With the increase of globalization of business and industry, IT products and services are produced and marketed across geographical cultural boundaries without any consideration of culture. There is a high probability that IT products and services developed in one country may not be effectively used in another country, which may hinder market penetration and sales and use of IT products and services. This book provides comprehensive coverage of the psychological foundations of cross-cultural design. The text presents methodology for assessing similarities, differences, likes, dislikes, and difficulties with different information appliance products and information services"-- Provided by publisher |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Human-computer interaction.
|
|
User interfaces -- Cross cultural studies
|
|
Intercultural communication.
|
|
Communication in design.
|
|
COMPUTERS -- Social Aspects -- Human-Computer Interaction.
|
|
TECHNOLOGY & ENGINEERING -- Industrial Health & Safety.
|
|
COMPUTERS -- Interactive & Multimedia.
|
|
Communication in design
|
|
Human-computer interaction
|
|
Intercultural communication
|
| Genre/Form |
Electronic books
|
|
Cross-cultural studies
|
| Form |
Electronic book
|
| Author |
Plocher, Thomas A
|
|
Choong, Yee-Yin
|
| ISBN |
1439838747 |
|
9781439838747 |
|
