Description |
xvi, 237 pages : illustrations ; 25 cm |
Contents |
The science-based business : a novel experiment -- Mapping the scientific landscape -- The complex anatomy of drug R&D -- The organizational challenges of drug R&D -- The anatomy of a science-based business -- The performance of the biotech industry : promise versus reality -- The monetization of intellectual property -- Organizational strategies and business models -- The path ahead |
Summary |
"Why has the biotechnology industry fallen so short of expectations - despite its grand promise? In Science Business, Gary Pisano answers this question by providing an incisive critique of the industry. Pisano not only reveals biotech's most daunting challenges, he offers the most sophisticated analysis yet of how the industry works. And he provides clear prescriptions for companies, investors, and policymakers seeking ways to improve the industry's performance."--BOOK JACKET |
Bibliography |
Includes bibliographical references (pages 213-221) and index |
Subject |
Biotechnology industries -- History.
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LC no. |
2006016541 |
ISBN |
1591398401 hardback |
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9781591398400 hardback |
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