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Book Cover
Book
Author Pisano, Gary P.

Title Science business : the promise, the reality, and the future of biotech / Gary P. Pisano
Published Boston, MA : Harvard Business School Press, [2006]
©2006

Copies

Location Call no. Vol. Availability
 MELB  338.476606 Pis/Sbt  AVAILABLE
Description xvi, 237 pages : illustrations ; 25 cm
Contents The science-based business : a novel experiment -- Mapping the scientific landscape -- The complex anatomy of drug R&D -- The organizational challenges of drug R&D -- The anatomy of a science-based business -- The performance of the biotech industry : promise versus reality -- The monetization of intellectual property -- Organizational strategies and business models -- The path ahead
Summary "Why has the biotechnology industry fallen so short of expectations - despite its grand promise? In Science Business, Gary Pisano answers this question by providing an incisive critique of the industry. Pisano not only reveals biotech's most daunting challenges, he offers the most sophisticated analysis yet of how the industry works. And he provides clear prescriptions for companies, investors, and policymakers seeking ways to improve the industry's performance."--BOOK JACKET
Bibliography Includes bibliographical references (pages 213-221) and index
Subject Biotechnology industries -- History.
LC no. 2006016541
ISBN 1591398401 hardback
9781591398400 hardback