Title Marketers' information practices and privacy concerns : how willing are consumers to provide personal information for shopping benefits? / Joseph Phelps, Glen Nowak, Elizabeth Ferrell

Published Cambridge, Mass. : Marketing Science Institute, 1999

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	658.84 Phe/Mip		AVAILABLE

Description 52 pages : illustrations ; 28 cm Series Report ; no. 99-112 Report (Marketing Science Institute (Cambridge, Mass.)) ; no. 99-112 Notes "Working paper" Bibliography Bibliography : pages 49-52 Subject Consumer protection. Marketing -- Databases. Privacy, Right of. Author Ferrell, Elizabeth (Mary Elizabeth) Nowak, Glen. Marketing Science Institute (Cambridge, Mass.))

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