Limit search to available items
Book Cover
E-book
Author Petty, Allison A., author

Title L'Oreal USA : do looks really matter in the cosmetic industry / Allison A. Petty, Cynthia A. Reimer, Ross R. Swanes, James S. O'Rourke
Published London : SAGE Publications Ltd, 2017

Copies

Description 1 online resource
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary When a L'Oréal executive walks through a West Coast department store and demands that a sales representative be dismissed solely because of her appearance, lower-ranking managers resist. After the dismissal of a manager who defended the productive, but apparently unglamorous sales clerk, L'Oreal executives face charges of improper termination and employment discrimination. Title VII of the U.S. Civil Rights Act comes into play as Communications EVP Rebecca Caruso works to defend the image of the worlds largest cosmetics retailer
Notes Originally published: Petty, A. A., Reimer, C. G., Swanes, R. R., & ORourke, J. S. (2004). LOréal USA: Do looks really matter in the cosmetic industry. 04-01. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame
Description based on XML content
Subject L'Oréal (Firm)
SUBJECT L'Oréal (Firm) fast
Subject Cosmetics industry.
Employees -- Dismissal of -- Law and legislation.
Discrimination in employment -- Law and legislation.
Cosmetics industry
Discrimination in employment -- Law and legislation
Employees -- Dismissal of -- Law and legislation
Genre/Form Case studies.
Études de cas.
Form Electronic book
Author Reimer, Cynthia A., author
Swanes, Ross R., author
O'Rourke, James S., 1946- author.
ISBN 9781526406149
1526406144