Title The coming age of robots : implications for consumer behavior and marketing strategy / George Pettinico, PhD, George R. Milne, PhD

Edition First edition Published New York, NY : Business Expert Press, 2020

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Description 1 online resource (1 volume) : illustrations Series Business Expert Press marketing collection Marketing collection. 2169-3986 Contents Cover -- Title Page -- Dedication -- Table of Contents -- Preface -- Chapter 1 The Dawning Robot Revolution -- Chapter 2 Robot Exposure: In the Media and In Our Midst -- Chapter 3 Hopes and Fears about the Robot Future -- Chapter 4 Acceptable Robot Roles: At Home, in the Community, at the Store -- Chapter 5 Take Two Robots and Call Me in the Morning: Robots in Health Care -- Chapter 6 Reaction to Robot Design: Cute, Creepy, and Everything in Between -- Chapter 7 Human-Robot Interactions: Will You Become BFFs with a Robot? -- Chapter 8 Robot Manufacturers: Profiles and Plans Chapter 9 A Brave New Robot World: Implications for the Marketplace -- Appendix A: Studies Conducted by Authors -- Appendix B: Sources for Current Robot Capabilities- in Chapter 2, Table 2.4 -- References -- About the Authors -- Index -- Ad Page -- Back Cover Summary This book describes what we can expect in terms of robot advances over the next two decades, particularly in the area of human-interactive robots. We provide an in-depth look at how American consumers will react to this dramatic social, economic, and marketplace revolution. Our insights come from national surveys we conducted with over 2,700 Americans, as well as a thorough review of existing academic research and expert predictions. We provide suggestions for acceptable robot roles, robot design, and the optimal marketplace approaches to successful human-robot interactions and, yes, even successful human-robot bonding. This book provides valuable insights for robot manufacturers, companies considering using robots in consumer-facing roles and for consumers themselves who will be increasingly interacting with robots in their everyday lives. If you want to understand our future, you need to understand robots Bibliography Includes bibliographical references and index Notes Online resource; title from title page (viewed October 2, 2020) Subject Robotics. Robots, Industrial. Technological innovations. Robotics Robotics Robots, Industrial Technological innovations Form Electronic book Author Milne, George R., author ISBN 9781951527693 1951527690

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