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Book Cover
Author Pavlovich, Kathryn, author.

Title Allbirds : sustainable innovation disrupting the casual shoe industry / Kathryn Pavlovich, Stephen C. Bowden, Thomas Simnadis, Heather Connolly, Eva Collins, Jenny Gibb
Published London : SAGE Publications: SAGE Business Cases Originals, 2020
Online access available from:
Sage Business Cases    View Resource Record  


Description 1 online resource : illustrations
Series SAGE Business Cases
SAGE Business Cases
Summary Allbirds is an exciting new company that is disrupting the footwear industry--an industry known for its unsustainable environmental and production practices. This case examines the start-up motivations of the founders and the product innovations they have developed within the casual shoe category since its inception in 2016. In 2019, Allbirds had four different shoe styles, plus a flip-flop, made from three sustainable, innovative materials: merino wool, eucalyptus fibre, and sugar cane. What are they going to come up with next?
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Allbirds
Footwear industry -- Management -- Case studies
Sustainable development -- Case studies.
Footwear industry -- Management.
Sustainable development.
Genre/Form Case studies.
Form Electronic book
Author Bowden, Stephen C., author.
Collins, Eva, author
Connolly, Heather, author
Gibb, Jenny, author.
Simnadis, Thomas, author
ISBN 152971320X