Allbirds : sustainable innovation disrupting the casual shoe industry / Kathryn Pavlovich, Stephen C. Bowden, Thomas Simnadis, Heather Connolly, Eva Collins, Jenny Gibb
Published
London : SAGE Publications: SAGE Business Cases Originals, 2020
Allbirds is an exciting new company that is disrupting the footwear industry--an industry known for its unsustainable environmental and production practices. This case examines the start-up motivations of the founders and the product innovations they have developed within the casual shoe category since its inception in 2016. In 2019, Allbirds had four different shoe styles, plus a flip-flop, made from three sustainable, innovative materials: merino wool, eucalyptus fibre, and sugar cane. What are they going to come up with next?