Cover; Title; Copyright; Contents; List of Tables and Figures; Acknowledgments; About the Authors; Introduction; 1 What Is a Brand?; 2 Brand Value; 3 Brands and Accounting Standards; 4 The Excess Earnings Method; 5 Revenue Premium Method; 6 The Relief-From-Royalty Method; 7 The Market-Based Approach; 8 The Cost-Based Approach; 9 Brands and Valuation Standards; 10 Ad Hoc Valuation Models; 11 Volatility of Brand Values; Conclusion; Appendix 1; Appendix 2; Appendix 3; Appendix 4; Index
Bibliography
Includes bibliographical references and index
Notes
Online resource; title from PDF title page (EBSCO, viewed May 9, 2016)
