| Description |
xx, 332 pages : illustrations ; 30 cm |
| Contents |
Unit 1. Introduction to visual communication design: Drawing as a means of communication ; Design elements and principles ; Historical and cultural practices -- Unit 2. Applications of visual communication within design fields: Technical drawing in context ; Type and imagery ; The design process -- Unit 3. Visual communication design practices: Analysis and practice in context ; Design industry practice ; The brief and generating ideas -- Unit 4. Visual communication design development, evaluation and presentation: Development, refinement and evaluation ; Final presentations ; Exam time |
| Summary |
"Fully updated for the new 2018 study design, this visually impressive second edition incorporates new technology, contemporary design practices and trends, and a host of new activities and instructions to guide students as they become informed, discriminating and creative designers."--Publisher's webstie |
| Analysis |
Australian |
| Notes |
Includes index |
|
First published 2013 |
|
Activation code not available for National Library of Australia's N copy. See publisher website: www.cambridge.edu.au. ANL |
| Subject |
Visual communication -- Textbooks
|
| Genre/Form |
Textbooks.
|
| Author |
Saville, Joanne, author
|
| ISBN |
9781316621981 |
|
1316621987 |
|
