| Description |
1 online resource (231 p.) |
| Series |
Mastering Luxury Management Series |
|
Mastering Luxury Management Series
|
| Contents |
Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Table of Contents -- List of Figures -- List of Tables -- List of Boxes -- Preface -- 1 Research Methods in Luxury Management: Introduction and Overview -- 2 The Landscape of Luxury Research -- Understanding Luxury Research -- Bibliographic Citation Analysis -- Bringing the Analysis Up to Date -- Luxury Practitioners' Views on Research -- Summary and Conclusion -- 3 Identifying a Research Topic -- Where to Start? -- Identifying a Thematic Focus -- Criteria and Considerations in Selecting a Research Topic |
|
Data, the Law and Research Ethics -- Data Representativeness and Sampling -- Crowdsourcing Research Data -- Summary and Conclusion -- 6 Methods for Luxury Research -- What Is the Difference between Method and Methodology? -- Research Methods: The Professionals -- Survey Research -- Questionnaires -- Question Formats -- Likert-Style Questions -- The Architecture of a Questionnaire -- Are you Paying Attention? -- The Research Interview -- Focus Groups -- Case Studies -- Observation -- Summary and Conclusion -- 7 Analysing Luxury Research Data -- Presenting Categorical Data |
|
Analysis of Categorical Data: Chi-Square Test -- Analysing Numerical and Categorical Data -- Analysis of Variance -- Analysing Numerical Data: Correlation Analysis -- Regression Analysis -- Structural Equation Modelling -- Analysing Non-numerical Data: Content Analysis -- Using NVivo to Facilitate Content Analysis -- Summary and Conclusion -- 8 Writing Up and Presenting Luxury Research Findings -- Writing Up -- Reading and Taking Notes -- Time Management -- Word Limits -- Plagiarism -- House Style -- Criticality -- Dissertation Structure and Contents |
|
Presenting the Findings of Practitioner Research -- Summary and Conclusion -- 9 Linking Research and Luxury Management -- Introduction -- The Importance of Research to Luxury Brands -- On the Nature of Research -- On the Value of Academic Research -- Insights from Luxury Practitioners -- 10 Overview and Learning Resources -- Overview -- Review Exercises -- Additional Reading and Electronic Resources -- References -- Index |
| Summary |
And Conclusion -- 4 Research Approach and Research Design -- Philosophical Approach -- Luxury Studies: Inductive or Deductive? -- So, Which Approach Should I Adopt? -- Research Design -- Joined-Up Thinking -- Identifying a Research Focus -- Formulating Research Questions -- A Nested Hierarchy of Research Questions -- Emerging Issues -- Summary and Conclusion -- 5 Data for Luxury Research -- The Nature of Data -- Principal Forms of Data -- Quantitative and Qualitative Data -- Sources of Data -- Secondary Data -- Primary Data Gathered from Secondary Sources -- Social Media and Luxury |
|
This is one of the first textbooks to explore the research process within the specific context of luxury brand management |
| Notes |
Description based upon print version of record |
| Subject |
Luxury goods industry -- Management
|
|
Management -- Research.
|
|
Research -- Methodology.
|
|
Management -- Research
|
|
Research -- Methodology
|
| Form |
Electronic book
|
| Author |
Meng, Kelly
|
| ISBN |
1000884651 |
|
9781000884654 |
|
