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Authors (Last name first) (1-5 of 5)
Park, C. Whan,
1
2016
Brand admiration : building a business people love
Park, C. Whan, author
Hoboken : Wiley, [2016]
Rating:
Electronic Resources
2
2015
Brand meaning management
First edition
Bingley, England : Emerald, 2015
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Electronic Resources
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3
2001
Cross-functional product development teams and the innovativeness of new consumer products
Sethi, Rajesh, 1954-
Cambridge, Mass. : Marketing Science Institute, 2001
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WATERFT BUSINESS
658.575 Set/Cfp
AVAILABLE
4
2015
Handbook of brand relationships
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Electronic Resources
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5
1987
Marketing management
Park, C. Whan.
Chicago : Dryden Press, [1987]
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WATERFT BUSINESS
658.8 Par/Mma
AVAILABLE
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