Title Neuroscience and newspapers : leading edge evidence for the power of newspapers in combination with tv / Graham Page

Published London : Henry Stewart Talks, 2009

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HSTalks Business & Management Collection

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Description 1 streaming video file (18 min.) Series Magazine and newspaper advertising : how to harness the power of two dynamic and influential mediums Henry Stewart talks. Marketing & management collection. Magazine and newspaper advertising Contents Myths about newspapers as advertising medium -- complimentarity of TV and Newspapers -- unique neuroscience research -- TV/newspaper combination outperforms either alone -- newspaper advertising builds brand emotion Notes Animated audio-visual presentation with synchronized narration Title from title frames Subject Advertising, Newspaper. Neuromarketing. Advertising -- Psychological aspects. Television advertising. Advertising, Newspaper. Advertising -- Psychological aspects. Neuromarketing. Television advertising. Form Streaming video

Other Titles Neuroscience & newspapers

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