| Description |
1 online resource (180 pages) |
| Contents |
Front Cover; NAVIGATION DESIGN AND SEO FOR CONTENT-INTENSIVE WEBSITES; Series Page; NAVIGATION DESIGN AND SEO FOR CONTENT-INTENSIVE WEBSITES: A Guide for an Efficient Digital Communication ; Copyright; Dedication; CONTENTS; LIST OF FIGURES; ABOUT THE AUTHORS; ACKNOWLEDGMENT; 1 -- Content-Intensive Sites ; 1.1 INTRODUCTION; 1.2 CHARACTERIZATION OF CONTENT-INTENSIVE SITES; 1.2.1 Mixed Systems; 1.3 AN OPPORTUNITY FOR LIBRARY AND INFORMATION SCIENCE; 1.4 HOW THE BOOK IS STRUCTURED; One -- Navigation Experience Design; 2 -- The Basis of Navigation ; 2.1 INTRODUCTION; 2.2 DIGITAL NAVIGATION |
|
2.2.1 Importance2.2.2 Definition; 2.2.3 General Heuristics; 2.2.3.1 Contextualization Resources; 2.2.3.2 Browser Consistency; 2.2.3.3 Navigation Design; 2.3 NAVIGATION SYSTEM TYPOLOGY; 2.3.1 Embedded Navigation Systems; 2.3.1.1 Constant Navigation Systems; 2.3.1.2 Local Navigation Systems; 2.3.1.3 Contextual Navigation Systems; 2.3.1.4 Heuristics for Embedded Systems; 2.3.2 Supplementary Navigation Systems; 2.3.2.1 Site Maps; 2.3.2.2 Indexes; 2.3.2.3 Guides; 2.3.3 Advanced Navigation Systems; 2.4 SEMANTIC NAVIGATION; 2.4.1 Taxonomies; 2.4.2 Menus, Categories and Tags |
|
2.4.3 Distribution of Functions2.5 NAVIGATION FOR MOBILE DEVICES; 2.5.1 Web Navigation; 2.5.2 Navigation App; 2.5.2.1 Primary Navigation Patterns; Secondary Navigation Patterns; 3 -- Designing User Experience ; 3.1 INTRODUCTION; 3.2 USER-BASED METHODOLOGY; 3.2.1 Analysis Phase; 3.2.1.1 Contextual Analysis; 3.2.1.2 Content Analysis; 3.2.1.3 User Analysis; 3.2.2 Design Phase; 3.2.2.1 Content Inventory; 3.2.2.2 Content Models; 3.2.2.3 Representation of Vocabularies; 3.2.2.4 Prototype; 3.2.2.5 Evaluation; 3.2.3 Implementation Phase; 3.2.3.1 Communicating the Proposal; 3.2.3.2 Website Development |
|
3.2.3.3 Style Guides3.3 THE PERSONA AND SCENARIO METHOD; 3.3.1 Persona; 3.3.2 Scenarios; 3.4 CARD SORTING; 3.4.1 Typology; 3.4.2 Methodology; 4 -- Prototyping for Navigation ; 4.1 INTRODUCTION; 4.2 FUNCTIONS OF PROTOTYPING; 4.3 TYPES OF PROTOTYPE; 4.3.1 Blueprints; 4.3.2 Wireframes; 4.4 PROTOTYPING TOOLS; 4.4.1 Desktop Tools; 4.4.1.1 Axure; 4.4.1.2 Visio; 4.4.1.3 OmniGraffle; 4.4.1.4 Justinmind; 4.4.1.5 ConceptDraw Pro; 4.4.1.6 Denim; 4.4.1.7 Pencil Project; 4.4.2 Online Tools; 4.4.2.1 MockFlow; 4.4.2.2 InVision; 4.4.2.3 Marvel; 4.4.2.4 Proto.io |
|
Two -- Findability and Search Experience Optimization5 -- The Essentials of Search Engine Optimization ; 5.1 INTRODUCTION; 5.2 WHAT IS SEARCH ENGINE OPTIMIZATION?; 5.3 HOW SEARCH ENGINES WORK; 5.3.1 Structure; 5.3.1.1 Web Crawler; 5.3.1.2 Information Retrieval System; 5.3.1.3 Direct Indexes; 5.3.1.4 Inverted Indexes; 5.3.1.5 Query Interface; 5.3.1.6 Relevance Calculation; OnPage Criteria; OffPage Criteria; 5.3.1.7 Results Page; 5.4 POSITIONING FACTORS; 5.4.1 Barriers; 5.4.2 The Basic Checklist; 5.4.2.1 OnPage Factors; Site Theme and Content; Original, Quality Content; Multimedia Content |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Web sites -- Design.
|
|
COMPUTERS -- General.
|
|
Web sites -- Design
|
| Form |
Electronic book
|
| Author |
Codina, Lluís
|
| ISBN |
0081006772 |
|
9780081006771 |
|
