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Authors (Last name first) (1-2 of 2)
Oswald, Laura R.,
1 2015 Creating value : the theory and practice of marketing semiotics research Oswald, Laura R., author Oxford : Oxford University Press, 2015 Rating: Electronic Resources More...
2 2020 Doing Semiotics : a Research Guide for Marketers at the Edge of Culture Oswald, Laura R., author Oxford ; New York, NY : Oxford University Press, 2020 Rating: Electronic Resources
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Creating value : the theory and practice of marketing semiotics research