Pt. 1. Texts and Linguistic Theory. 1. Three Models of Language Description / David Graddol. 2. Language and Media: A Question of Convergence / Oliver Boyd-Barrett. 3. What is a Text? / David Graddol -- Pt. 2. The Structure of Texts. 4. Spoken and Written Modes of Meaning / M. A. K. Halliday. 5. The Texture of a Text / Ruqaiya Hasan. 6. Hysterical Style in the Press / Roger Fowler. 7. Telling Stories / Allan Bell. 8. Film Languages / Graeme Turner. 9. The Visual Accomplishment of Factuality / David Graddol -- Pt. 3. The Problem of Authorship. 10. The Medieval Concept of the Author / A. J. Minnis. 11. The Death of the Author / Roland Barthes. 12. The Authoring of Saussure / Roy Harris. 13. The Influence of Popular Fiction: An Oppositional Text / Gemma Moss -- Pt. 4. The Role of the Reader. 14. Encoding/Decoding / Stuart Hall. 15. Double Talk in News Broadcasts / Ulrike H. Meinhof. 16. The Lively Audience / Patricia Palmer. 17. Television Pleasures / John Fiske. 18. Texts, Readers and Contexts of Reading: Developments in the Study of Media Audiences / Shaun Moores