Title Dove : For Real Beauty Campaign / Ernest Baskin, Edythe Miller, Rochelle Onwulata, Jose Vicente

Published London : SAGE Publications: SAGE Business Cases Originals, 2020

Click on the following:
Sage Business Cases

Copies

Description 1 online resource Series SAGE Business Cases SAGE Business Cases Summary This case prompts discussion of the effectiveness of the Dove For Real Beauty Campaign in reaching women and the need for, and importance of, the cosmetic industry's role in influencing the perception of beauty for women through advertisements. It will also prompt students to discuss the changing standards of beauty in society and the impact brands have on them Bibliography Includes bibliographical references and index Notes Description based on XML content Subject Advertising -- Cosmetics. Product management. Cosmetics industry -- Management Advertising -- Cosmetics Cosmetics industry -- Management Product management Genre/Form Case studies. Études de cas. Form Electronic book Author Miller, Edythe, author Onwulata, Rochelle, author Vicente, Jose, author ISBN 9781526499844 1526499843

  Permalink