| Description |
1 online resource (247 pages) |
| Contents |
Intro; Contents; Acknowledgments; Foreword; Introduction. Context and Contestation; Chapter One. Promotion before Nation Branding: Chile at the World Exhibitions; Chapter 2. The Counter-Narratives of Nation Branding: The Case of Peru; Chapter 3. Living the Brand: Authenticity and Affective Capital in Contemporary Cuban Tourism; Chapter 4. Covert Nation Branding and the Neoliberal Subject: The Case of â#x80;#x9C;Itâ#x80;#x99;s Colombia, NOT Columbiaâ#x80;#x9D;; Chapter 5. Resisting the Brand, Resisting the Platform: Digital Genres and The Contestation of Corporate Powers in Belén Gacheâ#x80;#x99;s Radikal Karaoke |
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Chapter 6. Protests, News, and Nation Branding: The Role of Foreign Journalists in Constructing and Projecting the Image of Brazil during the June 2013 DemonstrationsChapter 7. International Love?: â#x80;#x9C;Latinoâ#x80;#x9D; Music Videos, the Latin Brand of Universality, and Pitbull; Chapter 8. The Paradoxes of the â#x80;#x9C;Cuban Brandâ#x80;#x9D;: Authenticity, Resistance, and Heroic Victimhood in Cuban Film; Chapter 9. Branding, Sense, and Their Threats; Epilogue; Index; About the Contributors |
| Summary |
This book offers a critical analysis of the spread of branding discourse and practice to new "objects"--The individual, to the city, region, and nation-state. It offers a novel perspective on the development and function of neoliberalism and globalization in Latin America, as well as the relationship between culture, identity, and markets |
| Notes |
Print version record |
| Subject |
Place marketing -- Latin America
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Branding (Marketing) -- Latin America
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HISTORY -- Latin America -- General.
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Branding (Marketing)
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International relations
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Place marketing
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| SUBJECT |
Latin America -- Relations. http://id.loc.gov/authorities/subjects/sh2009129903
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| Subject |
Latin America
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| Form |
Electronic book
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| Author |
Cerda Pereira, Andrea Paz
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Fehimović, Dunja
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Ginger, Andrew
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Carrillo, Paula Gómez
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Jiménez-Martínez, César
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Levinson, Brett
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Ogden, Rebecca
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Aronczyk, Melissa
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| ISBN |
9781498568289 |
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1498568289 |
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