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Author O'Barr, William M.

Title Culture and the ad : exploring otherness in the world of advertising / William M. O'Barr
Published Boulder, Colo. : Westview Press, 1994


Location Call no. Vol. Availability
 MELB  659.1042 Oba/Cat  AVAILABLE
 W'BOOL  659.1042 Oba/Cat  AVAILABLE
Description xi, 212 pages : illustrations ; 26 cm
Series Institutional structures of feeling
Institutional structures of feeling.
Contents 1. Analyzing Social Ideology in Advertisements. Ideology and Discourse. Three Analytic Issues. The Meaning of Advertisements. Foreigners and Other Outsiders in the World of Advertising. Outline of the Book -- 2. Instructions in Representing Others. Instructions in Representing Otherness: Advertisements for Travel Photography. Travel Photography Manuals: Explaining the Ideology of Photographic Colonialism. Photography and Ideology: Margaret Bourke-White in Russia -- 3. Representations of Others, Part 1: Advertisements in the 1929 National Geographic Magazine. A Window on Otherness: The National Geographic Magazine in 1929. The Broader Context: The State of the World in 1929. Native Americans. South Africa. Relationships of Westerners and Non-Westerners. Images of the West -- 4. Representations of Others, Part 2: Contemporary Print Advertisements. Americans and Foreigners. Three Categories of Foreigners. Some Additional Issues -- 5. Audience Responses: The Photographs of Tourists
Experimental Results. Reorienting the Study of Travel Photographs. Other People's Travel Photographs. Image/Relationship/Power. Cannibal Tours. Photographs as Evidence -- 6. An Exposition of Twentieth-Century Print Advertisements: Depictions of African Americans. Bibliographic Notes. Interpretive Notes. A Visitor's Guide to African Americans in American Advertising: A Twentieth-Century Retrospective -- 7. Unexpected Audiences: American and Japanese Representations of One Another. Shifting Images of the Japanese in American Advertising. Images of America and the West in Contemporary Japanese Print Advertisements. Someone Else's Dream -- 8. The Future. The Return of Individually Tailored Messages. A New Economic Order. The Management of Minds. Authority, Domination, and Subordination. The Socialization of Consumers. The Advertisers' Perspective. Possibilities for Change
Analysis Advertising Sociology
Bibliography Includes bibliographical references (page 208) and index
Subject Advertising -- Social aspects -- United States -- History.
Difference (Psychology)
Mass media and race relations -- United States -- History.
Minorities in advertising -- United States -- History.
LC no. 93044451
ISBN 0813321964
0813321972 (paper)