Description |
xi, 212 pages : illustrations ; 26 cm |
Series |
Institutional structures of feeling |
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Institutional structures of feeling.
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Contents |
1. Analyzing Social Ideology in Advertisements. Ideology and Discourse. Three Analytic Issues. The Meaning of Advertisements. Foreigners and Other Outsiders in the World of Advertising. Outline of the Book -- 2. Instructions in Representing Others. Instructions in Representing Otherness: Advertisements for Travel Photography. Travel Photography Manuals: Explaining the Ideology of Photographic Colonialism. Photography and Ideology: Margaret Bourke-White in Russia -- 3. Representations of Others, Part 1: Advertisements in the 1929 National Geographic Magazine. A Window on Otherness: The National Geographic Magazine in 1929. The Broader Context: The State of the World in 1929. Native Americans. South Africa. Relationships of Westerners and Non-Westerners. Images of the West -- 4. Representations of Others, Part 2: Contemporary Print Advertisements. Americans and Foreigners. Three Categories of Foreigners. Some Additional Issues -- 5. Audience Responses: The Photographs of Tourists |
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Experimental Results. Reorienting the Study of Travel Photographs. Other People's Travel Photographs. Image/Relationship/Power. Cannibal Tours. Photographs as Evidence -- 6. An Exposition of Twentieth-Century Print Advertisements: Depictions of African Americans. Bibliographic Notes. Interpretive Notes. A Visitor's Guide to African Americans in American Advertising: A Twentieth-Century Retrospective -- 7. Unexpected Audiences: American and Japanese Representations of One Another. Shifting Images of the Japanese in American Advertising. Images of America and the West in Contemporary Japanese Print Advertisements. Someone Else's Dream -- 8. The Future. The Return of Individually Tailored Messages. A New Economic Order. The Management of Minds. Authority, Domination, and Subordination. The Socialization of Consumers. The Advertisers' Perspective. Possibilities for Change |
Analysis |
Advertising Sociology |
Bibliography |
Includes bibliographical references (page 208) and index |
Subject |
Advertising -- Social aspects -- United States -- History.
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Difference (Psychology)
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Mass media and race relations -- United States -- History.
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Minorities in advertising -- United States -- History.
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LC no. |
93044451 |
ISBN |
0813321964 |
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0813321972 (paper) |
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