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Book Cover
E-book
Author Hill, Elizabeth, 1960-

Title Creative arts marketing / Liz Hill, Catherine O'Sullivan and Terry O'Sullivan
Edition 2nd ed
Published Amsterdam ; Boston : Butterworth-Heinemann, 2003

Copies

Description 1 online resource (xviii, 360 pages) : illustrations
Contents 1. The evolution and context of arts marketing -- 2. Audiences -- 3. Market research -- 4. Product -- 5. Generating income -- 6. Promotion -- 7. Making the arts available -- 8. Marketing planning -- 9. Managing the marketing function
Bibliography Includes bibliographical references (pages 347-349) and indexes
Notes Print version record
Subject Arts -- Marketing
Arts -- Management.
ART -- General.
Arts -- Management
Arts -- Marketing
Form Electronic book
Author O'Sullivan, Catherine
O'Sullivan, Terry, 1957-
ISBN 1417507713
9781417507719
9780750657372
0750657375