Title Creative arts marketing / Liz Hill, Catherine O'Sullivan and Terry O'Sullivan

Edition Second edition Published Amsterdam ; London : Butterworth-Heinemann, 2003

Copies

Location	Call no.	Vol.	Availability
MELB	700.688 Hil/Cam 2003		AVAILABLE
MELB	700.688 Hil/Cam 2003		AVAILABLE
W'PONDS	700.688 Hil/Cam 2003		AVAILABLE
WATERFT ART&ARCH	700.688 Hil/Cam 2003		AVAILABLE
WATERFT ART&ARCH	700.688 Hil/Cam 2003		AVAILABLE
WATERFT ART&ARCH	700.688 Hil/Cam 2003		AVAILABLE

Description xviii, 360 pages : illustrations ; 25 cm Contents 1. The evolution and context of arts marketing -- 2. Audiences -- 3. Market research -- 4. Product -- 5. Generating income -- 6. Promotion -- 7. Making the arts available -- 8. Marketing planning -- 9. Managing the marketing function Notes Formerly CIP. Uk Bibliography Includes bibliographical references and indexes Subject Arts -- Marketing. Arts -- Management. Author O'Sullivan, Terry, 1957- O'Sullivan, Catherine. MyiLibrary. LC no. 2003051960 ISBN 0750657375 paperback

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