| Description |
1 online resource |
| Contents |
""TITLE""; ""COPYRIGHT""; ""ABOUT THE AUTHOR""; ""CONTENTS""; ""SECTION I: ABOUT PERSUASION""; ""ABOUT PERSUASION""; ""DEFINITIONS""; ""SELF-ASSESSMENT""; ""SCORING SUMMARY""; ""THE DIFFERENCE BETWEEN SKILLS AND STRATEGIES""; ""GOAL SETTING""; ""SECTION II: UNDERSTANDING THE WHY�S AND WHENS OF PERSUASION""; ""EXAMPLES OF PERSUASION""; ""COMMUNICATION MYTH #1""; ""AMOUNT OF RESISTANCE VERSUS THE SOURCE OF RESISTANCE""; ""DETERMINING THE TYPE OF AUDIENCE""; ""COMMUNICATION MYTH #2""; ""WHAT KIND OF AUDIENCE DO YOU HAVE?""; ""COMMUNICATION MYTH #3"" |
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""MOVE YOUR AUDIENCE IN THE RICHT DIRECTION""""COMMUNICATION MYTH #4""; ""COMMUNICATION MYTH #5""; ""A PRACTICE SESSION""; ""IDENTIFYING TYPES OF AUDIENCES""; ""AUTHOR RESPONSE: (Compare Your Answers)""; ""GENERAL STRATEGIES BASED ON DEGREE OF RESISTANCE OR SUPPORT""; ""ACTIVELY UNFRIENDLY AUDIENCE STRATEGIES:""; ""UNFRIENDLY AUDIENCE STRATEGIES""; ""NEUTRAL AUDIENCE STRATEGIES""; ""COMMUNICATION MYTH #6""; ""UNDECIDED AUDIENCE STRATEGIES""; ""UNINFORMED AUDIENCE STRATEGIES""; ""SUPPORTIVE AUDIENCE STRATEGIES""; ""ACTIVELY SUPPORTIVE AUDIENCE STRATEGIES""; ""A WORD ABOUT MIXED AUDIENCES"" |
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""REVIEW: SELECTING STRATEGIES FOR DIFFERENT AUDIENCES""""AUTHOR�S RESPONSES TO THE CASE STUDIES""; ""CASE #1:""; ""CASE #2:""; ""CASE #3""; ""CASE #4:""; ""WHAT�S NEXT?""; ""SECTION III: SOURCES OF RESISTANCE TO PERSUASION""; ""THE CRITICAL QUESTION TO ASK YOURSELF""; ""POSSIBLE SOURCES OF RESISTANCE""; ""A NEGATIVE IMAGE COMPROMISES YOUR CREDIBILITY""; ""COMMUNICATION MYTH #7""; ""AUDIENCE PERCEPTIONS""; ""AUDIENCE PERCEPTIONS""; ""CONFLICTING BELIEFS, ATTITUDES, OR VALUES""; ""CASE PROBLEM: BELIEFS, ATTITUDES, AND VALUES""; ""COMMUNICATION MYTH #8""; ""COMMUNICATION MYTH #9"" |
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""A NOTE ABOUT “INFORMATION� AND “FACTS�""""REVIEW: IDENTIFYING SOURCES OF RESISTA+NCE IN DIFFERENT SITUATIONS""; ""COMMUNICATOR�S IMAGE""; ""CONFLICTING ATTITUDES, VALUES AND BELIEFS""; ""APATHY OR SKEPTICISM""; ""AUTHOR RESPONSE TO CASES""; ""CASE #1""; ""CASE #2""; ""CASE #3""; ""CASE #4""; ""CASE #5""; ""WHAT�S NEXT?""; ""SECTION IV: OVERCOMING RESISTANCE TO PERSUASION""; ""OVERCOMING IMAGE PROBLEMS""; ""OVERCOMING CONFLICTING AUDIENCE ATTITUDES, VALUES, OR BELIEFS""; ""OVERCOMING APATHY OR SKEPTICISM""; ""BE POSITIVE!"" |
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""REVIEW: SELECTING PERSUASIVE STRATEGIES�THREE CASES""""AUTHOR RESPONSE TO SELECTING PERSUASIVE STRATEGIES""; ""STRATEGIES""; ""SECTION V: FINAL REVIEW""; ""NINE RESOLUTIONS FOR EFFECTIVE PERSUASION"" |
| Summary |
Annotation Influence others more effectively through better written and verbal communication. Exercises and examples help you understand your audience and influence them accordingly. Learn how to determine the responsiveness or resistance to ideas and how to change resistance into receptiveness |
| Audience |
Scholarly & Professional Crisp Publications, Incorporated |
| Subject |
Communication in management.
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Influence (Psychology)
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Persuasion (Psychology)
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Communication in management
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Influence (Psychology)
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Persuasion (Psychology)
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| Form |
Electronic book
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| ISBN |
9780931961847 |
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093196184X |
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