| Description |
1 online resource (2 video files, approximately 146 min.) : sound, color |
| Contents |
So right so smart (90 min.) -- Abridged version (56 min.) |
| Summary |
So right so smart profiles companies on the cutting edge of more sustainable business practices who are proving that being environmentally friendly is both good for the earth and good for business. Their inspiring stories of leadership and innovative change provide hopeful models for the larger business community and other institutions. The primary focus of the film is a behind-the-scenes look at the transformation of Interface Inc., a global carpet manufacturer led by Ray Anderson, one of the early pioneers of green business practices. In 1994, Anderson read Paul Hawken's The Ecology of Commerce and had an epiphany: the planet was in crisis and his business was contributing to the problem. Anderson spearheaded an often-challenging effort to transform Interface to a "restorative enterprise". Working with heart and commitment, Interface surrounded itself with some of the top experts in sustainability to educate and hold the company accountable. The film also includes shorter profiles of several companies who started out with a commitment to green business practices: Stonyfield Farm, Patagonia, Herman Miller, Seventh Generation and New Belgium Brewery. Prominent environmental authors and business experts share their experiences and insights, including Paul Hawken, John Picard, David Suzuki, Janine Benyus, Mona Amodeo, Jonathan Lash, and Hunter and Amory Lovins. Top executives featured in the film along with Ray Anderson include Yvon Chouinard of Patagonia, Gary Hirshberg of Stonyfield Farm, Doug McMillon of WalMart, Dan Hendrix of Interface and Paul Murray of Herman Miller |
| Analysis |
Documentaries |
| Notes |
Title from title frames |
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Playlist |
| Credits |
Editor, Michael Swantek ; director of photography, Justin Maine ; original score composed by Joe Kraemer |
| Performer |
Narrated by Daryl Hannah |
| Event |
Originally produced by The Video Project in 2009 |
| Notes |
English language soundtrack with optional English closed-captioning |
| Subject |
Business enterprises -- Environmental aspects
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Environmental sciences.
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Success in business.
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environmental sciences.
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Business enterprises -- Environmental aspects.
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Environmental sciences.
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Success in business.
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| Genre/Form |
Nonfiction films.
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Internet videos.
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Films for the hearing impaired.
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Educational films.
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Documentary films.
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Internet videos.
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Films for the hearing impaired.
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Nonfiction films.
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Educational films.
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Documentary films.
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Vidéos sur Internet.
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Films pour personnes handicapées auditives.
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Films autres que de fiction.
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Films éducatifs.
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Documentaires.
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| Form |
Streaming video
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| Author |
Maine, Justin, film director, film producer, screenwriter, director of photography.
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Maine, Leanne Robinson, film director, film producer, screenwriter.
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Noerr, Guy, film director, screenwriter
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Swantek, Michael, film director, screenwriter, editor of moving image work
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Robinson, David (David Moore), screenwriter.
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Kraemer, Joe (Composer)
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Hannah, Daryl, narrator.
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MagicWig Productions, production company.
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Video Project, distributor.
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