Title Lean customer engagement / by Shil Niyogi

Published Thousand Oaks, California : SAGE, 2016

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Description 1 online resource Contents Cover ; Part I ; 1 Engaging Innovations by Entrepreneurs; Part II ; 2 Educate Phase; 3 Enable Phase; 4 Effect(uate) Phase; 5 Engage Phase; Conclusion ; Index ; About the Author Summary The book will serve as a guidebook to develop and grow successful businesses through an engaged customer base Bibliography Includes bibliographical references and index Notes Print version record Subject Customer relations. New products. Sales. Marketing. marketing. BUSINESS & ECONOMICS -- Industrial Management. BUSINESS & ECONOMICS -- Management. BUSINESS & ECONOMICS -- Management Science. BUSINESS & ECONOMICS -- Organizational Behavior. Customer relations Marketing New products Sales Form Electronic book ISBN 9789385985195 9385985191

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