2016

Communication of politics : cross-cultural theory building in the practice of public relations and political marketing

London ; New York : Routledge, 2016

 

2013

A Cross-Cultural Theory of Voter Behavior

Cwalina, Wojciech



 

1999

Customer behavior : consumer behavior & beyond

Sheth, Jagdish N.

Fort Worth, TX : Dryden Press, 1999

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2003

Customer behaviour : consumer behaviour and beyond

Widing, Robert E., author
Pacific Rim edition, first edition
Melbourne : Thomson Learning, 2003

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1994

The marketing of the president : political marketing as campaign strategy

Newman, Bruce I

Thousand Oaks, California : Sage Publications, [1994]

 

2016

The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing

Newman, Bruce I., author.

Toronto, Ontario : Rotman-UTP Publishing, [2016]

 

2016

The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing

Newman, Bruce I, author

Toronto [Ontario] ; Buffalo [New York] : University of Toronto Press, [2016]

 

1999

The mass marketing of politics : democracy in an age of manufactured images

Newman, Bruce I



 

2013

Political Marketing : Strategic 'Campaign Culture'

Gouliamos, Kostas