Title Marketing financial services / Colin McIver and Geoffrey Naylor

Edition Second edition Published London : The Institute of Bankers, 1986

Copies

Location	Call no.	Vol.	Availability
MELB	332.10688 M152M2		AVAILABLE

Description 276 pages ; 21 cm Analysis Great Britain Marketing by banks Bibliography Bibliography: pages 277-278 Subject Bank marketing -- Great Britain. Bank marketing. Author Naylor, Geoffrey. Institute of Bankers (Great Britain) ISBN 0852971451

  Permalink