Title Branding TV : principles and practices / by Walter McDowell and Alan Batten

Edition Second edition Published Oxford : Focal, [2005] ©2005

Copies

Location	Call no.	Vol.	Availability
MELB	384.551 Mcd/Btv 2005		AVAILABLE

Description [xi], 158 pages ; 24 cm Notes Previous ed.: Washington, D.C.: National Association of Broadcasters. 1999 Subject Television broadcasting. Brand name products. Author Batten, Alan. National Association of Broadcasters (U.S.) ISBN 9780240807539 0240807537

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