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Book Cover
E-book
Author Salter, Anastasia, 1984- author

Title Flash : building the interactive web / Anastasia Salter and John Murray
Published Cambridge, Massachusetts : The MIT Press, [2014]

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Description 1 online resource (ix, 180 pages) : illustrations
Series Platform studies
Platform studies.
Contents Flash and you -- Animating the web -- Platform/er programming -- The web arcade -- New media art -- Free and open? -- Flash and the future
Summary "Adobe Flash began as a simple animation tool and grew into a multimedia platform that offered a generation of creators and innovators an astonishing range of opportunities to develop and distribute new kinds of digital content. For the better part of a decade, Flash was the de facto standard for dynamic online media, empowering amateur and professional developers to shape the future of the interactive Web. In this book, Anastasia Salter and John Murray trace the evolution of Flash into one of the engines of participatory culture. Salter and Murray investigate Flash as both a fundamental force that shaped perceptions of the web and a key technology that enabled innovative interactive experiences and new forms of gaming. They examine a series of works that exemplify Flash's role in shaping the experience and expectations of web multimedia. Topics include Flash as a platform for developing animation (and the "Flashimation" aesthetic); its capacities for scripting and interactive design; games and genres enabled by the reconstruction of the browser as a games portal; forms and genres of media art that use Flash; and Flash's stance on openness and standards--including its platform-defining battle over the ability to participate in Apple's own proprietary platforms. Flash's exit from the mobile environment in 2011 led some to declare that Flash was dead. But, as Salter and Murray show, not only does Flash live, but its role as a definitive cross-platform tool continues to influence web experience."
Analysis DIGITAL HUMANITIES & NEW MEDIA/General
COMPUTER SCIENCE/Human Computer Interaction
SOCIAL SCIENCES/Media Studies
Bibliography Includes bibliographical references (pages 168-176) and index
Notes English
Print version record
SUBJECT Flash (Computer file) http://id.loc.gov/authorities/names/n97107235
Flash (Computer file) fast
Subject World Wide Web.
Multimedia communications -- Computer programs
World Wide Web.
COMPUTERS -- General.
COMPUTERS -- History.
World Wide Web
Genre/Form Electronic books
Form Electronic book
Author Murray, John, 1986- author.
ISBN 9780262325776
0262325772
0262325780
9780262325783