| Description |
1 online resource (xx, 291 pages) : illustrations |
| Series |
Sybex serious skills |
|
Serious skills.
|
| Contents |
Email Marketing: An Hour a Day; Acknowledgments; About the Authors; Contents; Foreword; Introduction; Chapter 1: Understanding Email Marketing Today; Chapter 2: The Five Critical Elements of Every Email You Create; Chapter 3: Getting Ready to Build Your Email Marketing Efforts; Chapter 4: What Happens Once You Send Your Email; Chapter 5: Eight Key Drivers of Your Email Campaign; Chapter 6: Preparing Your Email Marketing ChapStrategy; Chapter 7: Month 2: Ensuring Success as You Launch Your Campaign; Chapter 8: Month 3: Adding Bells and Whistles; Chapter 9: Getting Ready for Year 2 and Beyond |
| Summary |
"If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks"--Resource description page |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Internet marketing.
|
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Telemarketing.
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Electronic mail messages.
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Electronic Mail
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electronic mail.
|
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BUSINESS & ECONOMICS -- Marketing -- Telemarketing.
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BUSINESS & ECONOMICS -- Marketing -- Multilevel.
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BUSINESS & ECONOMICS -- Mail Order.
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BUSINESS & ECONOMICS -- Marketing -- Direct.
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BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing.
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Electronic mail messages
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Internet marketing
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Telemarketing
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| Genre/Form |
dissertations.
|
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Academic theses
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Academic theses.
|
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Thèses et écrits académiques.
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| Form |
Electronic book
|
| Author |
Daniels, David, 1970-
|
| ISBN |
9780470451458 |
|
0470451459 |
|
9780470386736 |
|
0470386738 |
|
9786611946562 |
|
661194656X |
|
