| Description |
1 online resource (xviii, 214 pages) : illustrations |
| Contents |
The Employer Brand; Contents; List of Illustrations; Acknowledgements; Preface; PART I: THE RATIONALE FOR CHANGE; PART II: THE 'HOW TO' GUIDE; PART III: APPENDICES; References; Index |
| Summary |
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positio |
| Bibliography |
Includes bibliographical references (pages 201-205) and index |
| Notes |
Print version record |
| Subject |
Product management.
|
|
BUSINESS & ECONOMICS -- Workplace Culture.
|
|
BUSINESS & ECONOMICS -- Human Resources & Personnel Management.
|
|
Product management
|
| Form |
Electronic book
|
| Author |
Moseley, Richard.
|
| ISBN |
0470028297 |
|
9780470028292 |
|
0470012730 |
|
9780470012734 |
|
