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E-book

Title Future public health : burdens, challenges and opportunities / edited by Sandra Dawson and Zoë Slote Morris
Published Basingstoke [England] ; New York : Palgrave Macmillan, 2009

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Description 1 online resource (xix, 307 pages) : illustrations
Contents Part I: Policy frameworks -- Devolution and public health politics in the United Kingdom / S.L. Greer -- International public health -- The future place of primary care / J. Amery & S. Gillam -- Improving public health: balancing between poles / S. Atkinson -- Social marketing: putting the public, not professionals, at the heart of public health; don't rain on my parade! / J. French -- Part II: Influencing outcomes -- Promoting healthy behaviour: evidence from psychology / L. Corbett -- Embedding public health policy in the social context : sexual behaviour and perceptions of risk / Z. Slote Morris & S. Dawson -- In sickness and in health? Dynamics of health, cohabitation in United Kingdom / M. Karlsson, L. Mayhew & B. Rickayzen -- Successful ageing: a useful concept for the future? / Y. Doyle, M. Sherriff & M. McKee -- Developing an index of capability for older people: a new form of measure for public health interventions? / J. Coast, T. Flynn, I. Grewal, J. Lewis, L. Natarajan, K. Sproston & T. Peters -- Recruitment into lifestyle modification programmes: a cross-Atlantic perspective / S. Bhalotra & D.S. Shepard -- Part III: Evaluation and measurement for public health -- Evaluating the societal costs of potentially preventable illnesses: developing a common approach / G. Lister, R. Fordham, M. Mugford, A. Olukoga, E. Wilson & D. McVey -- What use has been made of economic evaluation in public health: a systematic review of the literature / D. McDaid & J. Needle -- Towards investment in public health: the emergence of a burden of economic proof / R. Fordham -- The challenges of developing cost-effective public health guidance: a NICE perspective / K. Chalkidou, A.J. Culyer, H. Naidoo & P. Littlejohns
Summary Situating public health within its social, environmental and political context, this book provides a realistic analysis of policy frameworks, effective interventions and robust measurement and evaluation. Viewed through psychology, sociology, and political science as well as public health, it creates a compelling vision for public health policy founded on choosing targets and sustaining evaluation in order to improve health status and lessen health inequalities. It examines the idea that public health needs to emancipate itself from three outmoded inclinations. The first is to be overly paternalistic without sufficient emphasis on shared responsibility for health. The second is to fail to sufficiently acknowledge the profound impact of social context on individual behaviour and motivation; and the third is to see public health outcomes as largely the results or externalities of the bad behaviour of others. The book shows the imperative to engage with social marketing to integrate public health advocacy into our market-orientated society and effectively guide people's behaviour, choices and sense of responsibility
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Medical policy -- Great Britain
Public health -- Great Britain.
Public health administration.
Public Health Practice
Public Health Administration
HEALTH & FITNESS -- Health Care Issues.
MEDICAL -- Public Health.
MEDICAL -- Health Policy.
HEALTH & FITNESS -- Diseases -- General.
MEDICAL -- Diseases.
MEDICAL -- Health Care Delivery.
Public health administration
Medical policy
Public health
Sjukvårdspolitik -- Storbritannien.
Folkhälsa -- Storbritannien.
SUBJECT United Kingdom
Subject Great Britain
Form Electronic book
Author Dawson, Sandra.
Morris, Zoë Slote.
ISBN 9780230582545
0230582540