Description |
1 online resource (xix, 307 pages) : illustrations |
Contents |
Part I: Policy frameworks -- Devolution and public health politics in the United Kingdom / S.L. Greer -- International public health -- The future place of primary care / J. Amery & S. Gillam -- Improving public health: balancing between poles / S. Atkinson -- Social marketing: putting the public, not professionals, at the heart of public health; don't rain on my parade! / J. French -- Part II: Influencing outcomes -- Promoting healthy behaviour: evidence from psychology / L. Corbett -- Embedding public health policy in the social context : sexual behaviour and perceptions of risk / Z. Slote Morris & S. Dawson -- In sickness and in health? Dynamics of health, cohabitation in United Kingdom / M. Karlsson, L. Mayhew & B. Rickayzen -- Successful ageing: a useful concept for the future? / Y. Doyle, M. Sherriff & M. McKee -- Developing an index of capability for older people: a new form of measure for public health interventions? / J. Coast, T. Flynn, I. Grewal, J. Lewis, L. Natarajan, K. Sproston & T. Peters -- Recruitment into lifestyle modification programmes: a cross-Atlantic perspective / S. Bhalotra & D.S. Shepard -- Part III: Evaluation and measurement for public health -- Evaluating the societal costs of potentially preventable illnesses: developing a common approach / G. Lister, R. Fordham, M. Mugford, A. Olukoga, E. Wilson & D. McVey -- What use has been made of economic evaluation in public health: a systematic review of the literature / D. McDaid & J. Needle -- Towards investment in public health: the emergence of a burden of economic proof / R. Fordham -- The challenges of developing cost-effective public health guidance: a NICE perspective / K. Chalkidou, A.J. Culyer, H. Naidoo & P. Littlejohns |
Summary |
Situating public health within its social, environmental and political context, this book provides a realistic analysis of policy frameworks, effective interventions and robust measurement and evaluation. Viewed through psychology, sociology, and political science as well as public health, it creates a compelling vision for public health policy founded on choosing targets and sustaining evaluation in order to improve health status and lessen health inequalities. It examines the idea that public health needs to emancipate itself from three outmoded inclinations. The first is to be overly paternalistic without sufficient emphasis on shared responsibility for health. The second is to fail to sufficiently acknowledge the profound impact of social context on individual behaviour and motivation; and the third is to see public health outcomes as largely the results or externalities of the bad behaviour of others. The book shows the imperative to engage with social marketing to integrate public health advocacy into our market-orientated society and effectively guide people's behaviour, choices and sense of responsibility |
Bibliography |
Includes bibliographical references and index |
Notes |
Print version record |
Subject |
Medical policy -- Great Britain
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Public health -- Great Britain.
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Public health administration.
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Public Health Practice
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Public Health Administration
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HEALTH & FITNESS -- Health Care Issues.
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MEDICAL -- Public Health.
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MEDICAL -- Health Policy.
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HEALTH & FITNESS -- Diseases -- General.
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MEDICAL -- Diseases.
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MEDICAL -- Health Care Delivery.
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Public health administration
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Medical policy
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Public health
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Sjukvårdspolitik -- Storbritannien.
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Folkhälsa -- Storbritannien.
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SUBJECT |
United Kingdom |
Subject |
Great Britain
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Form |
Electronic book
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Author |
Dawson, Sandra.
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Morris, Zoë Slote.
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ISBN |
9780230582545 |
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0230582540 |
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