Title Sports marketing / Melissa Johnson Morgan & Jane Summers

Published Southbank, Vic. : Thomson, 2005

Copies

Location	Call no.	Vol.	Availability
MELB	796.0688 Mor/Sma		AVAILABLE
MELB	796.0688 Mor/Sma		AVAILABLE

Description xvi, 320 pages : illustrations ; 30 cm Notes For tertiary students Bibliography Includes bibliographical references and index Audience For tertiary students Subject Sports -- Marketing -- Textbooks. Sports sponsorship -- Textbooks. Sports -- Economic aspects. Genre/Form Textbooks. Author Summers, Jane, 1962- ISBN 0170128598 0170128598 :

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