| Description |
1 online resource : illustrations |
| Series |
SAGE Business Cases |
|
SAGE Business Cases
|
| Summary |
This case examines the use of market research analysis to evaluate the feasibility of research and development costs of a new restaurant sanitation product, DineSafe. The company developing the product, 3SLV, saw a public need and interest given the increasing number of disease outbreaks and public concern regarding sanitation and cleanliness at all locations, including restaurants. 3SLV therefore, began development of a heretofore unknown product, DineSafe: a clear, plastic-like antimicrobial cover for high-touch items in restaurants which have shown, in laboratory and field tests, to harbor high numbers of bacteria. The target products for DineSafe include salt, pepper and sugar shakers, menus, check covers, and bench seats |
| Notes |
Originally Published InMonteiro, H., & McLean, D. (2017). Making the case for DineSafe: Incorporating analytics into managerial decision-making in the hospitality classroom. Journal of Hospitality & Tourism Cases, 6(2), 9-32 |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on XML content |
| Subject |
DineSafe (Sanitation product) -- Case studies
|
|
Marketing research -- Case studies
|
|
Hygiene products -- Marketing -- Case studies
|
|
Restaurants -- Sanitation.
|
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Hygiene products -- Marketing
|
|
Marketing research
|
|
Restaurants -- Sanitation
|
| Genre/Form |
Case studies
|
|
Case studies.
|
|
Études de cas.
|
| Form |
Electronic book
|
| Author |
McLean, Daniel, author
|
| ISBN |
9781529716788 |
|
1529716780 |
|
