| Description |
1 online resource |
| Summary |
"This book provides a guide to what it takes to become a consumer psychologist, and achieve success in the field. Because consumer psychologists take on a variety of roles such as professor, market research professional, or consumer insights manager, it is often hard to know who to approach for career advice on consumer psychology. Becoming a consumer psychologist opens up diverse opportunities in the marketing function of firms, in academic departments, and in organizations that aim to enhance consumer welfare. With testimonials from top academics and practitioners, this book includes topics such as the educational background of consumer psychologists and the diverse career paths that they typically follow"-- Provided by publisher |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Ashwani Monga is Professor of Marketing at Rutgers Business School, and Provost and Executive Vice Chancellor at Rutgers University, Newark, USA. Rajesh Bagchi is Professor of Marketing andDepartment Head at Pamplin College of Business, Virginia Tech, USA |
|
Online resource; title from digital title page (viewed on February 03, 2020) |
| Subject |
Consumers -- Psychology
|
|
Counseling.
|
|
PSYCHOLOGY -- General.
|
|
PSYCHOLOGY -- Applied Psychology.
|
|
Consumers -- Psychology
|
|
Counseling
|
| Form |
Electronic book
|
| Author |
Bagchi, Rajesh, 1975- author.
|
| LC no. |
2019980759 |
| ISBN |
135106178X |
|
9781351061766 |
|
1351061763 |
|
9781351061759 |
|
1351061755 |
|
9781351061773 |
|
1351061771 |
|
9781351061780 |
|
