Section 1. Age, lifestyles and generations -- Ch. 1. Targeting the food shopper: the 1990's and beyond -- Ch. 2. The mature market: growing stronger every day -- Ch. 3. Middle-aged shoppers: money, family, and pandemonium -- Ch.4. Young adults: new customers/new foods -- Ch. 5. Kids and teens: the hidden influences -- Section 2. Ethnicity, regionality, and locality -- Ch. 6. Minority markets and supermarkets -- Ch. 7. Regional trends -- Appendix: But how do you know what's happening at your local supermarket?
Notes
Includes index
Bibliography
Includes bibliographical references (pages [209]-220)
