Cover; Half Title; Series; Title; Copyright; Contents; List of tables; List of figures; List of contributors; Acknowledgments; Introduction: the culture of lifetime employment and the history of Japanese PR; 1 History in brief; 2 The democratization of Japan and the introduction of American PR; 3 Public relations by a local government: 150 years of Tokyo's PR; 4 The history of internal communications in Japanese companies; 5 (Under- ) development of the PR industry and profession; 6 A tale of two professionalisms: human resource management (HRM) and the PR function of Japanese companies
7 Impacts of crises on public relations 2007-2017: the "Lehman Shock" and the Great East Japan Earthquake8 The current situation of corporate public relations in Japan: an attempt to assess comprehensive public relations activities from eight aspects; Concluding remarks: how general are we?; Appendix 1 Glossary of key terms; Appendix 2 Chronology of PR in Japan 1861-2017; Appendix 3 Note on Japanese employment practices; Index
Summary
Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate. Mainstream PR history focusses entirely on its organizational aspects, and there are no Japanese PR "gurus" defining the field
Notes
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