Title Principles of professional fundraising : useful foundations for successful practice / Joseph R. Mixer

Edition First edition Published San Francisco : Jossey-Bass, [1993] ©1993

Copies

Location	Call no.	Vol.	Availability
MELB	361.70681 Mix/Pop		AVAILABLE

Description xx, 277 pages ; 24 cm Series The Jossey-Bass nonprofit sector series Jossey-Bass nonprofit sector series. Contents 1. The Personal Equation: How and Why People Give -- 2. The Dynamics of Asking People for Money -- 3. Understanding Corporate and Foundation Giving -- 4. Strategic Planning: Giving Direction to Fundraising -- 5. Shaping Individual Roles and Organizational Structures -- 6. Strategic Management and Leadership -- 7. Responding to Change and Increased Competition -- 8. Fundraising in Smaller Organizations -- 9. Fundraising in Larger Organizations -- 10. Conclusions: Future Directions in Fundraising Bibliography Includes bibliographical references (pages 253-268) and index Subject Fund raising -- United States. Nonprofit organizations -- United States. LC no. 93014551 ISBN 1555425909

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