| Description |
1 online resource (streaming video file) |
| Summary |
Learn how to develop a content strategy with common marketing objectives-from generating leads to increasing your brand's authority |
|
Hone your marketing skills by focusing on the nuts and bolts of your content strategy. In this course, content marketing expert Amanda Milligan outlines key aspects of your strategy. She goes over how to identify your content objectives, discover where your audience is online, build a strategy unique to your objectives and audience, and measure the ROI of your content strategy. Plus, Amanda explains how to construct a framework for developing a content strategy. Having this foundation sets you up for success in fleshing out your content plan |
| Notes |
3/14/202212:00:00AM |
| Cast |
Presenter: Amanda Milligan |
| Notes |
Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection |
| Form |
Streaming video
|
| Author |
linkedin.com (Firm)
|
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