Title Black still matters in marketing : why increasing your cultural IQ about Black America is critical to your business and your brand / Pepper Miller

Edition Unabridged Published Old Saybrook : Tantor Audio, 2018 [Old Saybrook, CT] : Tantor Audio, [2018] ℗2018

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Description 1 online resource (1 audio file (6 hr., 45 min., 38 sec.)) Summary Learn what makes the black market unique, why marketers should care, and how you can effectively connect with black Americans. Drawing on her wealth of experience and on-going research and consulting on the African American market, Pepper shares with listeners her thoughtful insights on this influential segment. Black STILL Matters in Marketing includes contributions from these industry experts: Howard Buford, president and CEO, Prime Access; J.P. James, senior partner of engagement planning, GroupM's MEC; Sarah Lattimer, president and CEO, Lattimer Communications; Reginald Osborne, senior vice president, multicultural marketing, Arnold Worldwide; and Kevin Walker, founder, CultureLab Performer Read by Allyson Johnson Notes Hard copy version record Subject Consumers, Black -- United States Marketing -- United States Black people and mass media -- United States Minority consumers. African American consumers. Consumer behavior. Target marketing. SOCIAL SCIENCE -- Ethnic Studies -- African American Studies. African American consumers. Black people and mass media. Consumer behavior. Consumers, Black. Marketing. Minority consumers. Target marketing. United States. Genre/Form Audiobooks. Audiobooks. Livres audio. Form Streaming audio ISBN 9781977336446 1977336442 9781515969631 1515969630

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