| Description |
1 online resource (213 pages) : illustrations |
| Contents |
The 12.5 principles of a sticky brand -- Part 1: Position to win. Principle 1: Simple clarity -- Principle 2: Tilt the odds -- Principle 3: Function that resonates -- Part 2: Authentic differentiation. Principle 4: Engage the eye -- Principle 5: Total customer experience -- Principle 6: "That's interesting. Tell me more" -- Part 3: Punch outside your weight class. Principle 7: First call advantage -- Principle 8: Be everywhere -- Principle 9: Pick your priorities -- Part 4: Over commit, over deliver. Principle 10: Branding from the inside out -- Principle 11: Proud to serve -- Principle 12: Big goals and bold actions -- Principle 12.5: Choose your brand -- Featured brands |
| Summary |
"Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding's 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries."--Publisher |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Branding (Marketing)
|
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Brand name products.
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branding.
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Brand name products
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Branding (Marketing)
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| Form |
Electronic book
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| ISBN |
9781459728110 |
|
1459728114 |
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9781459728127 |
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1459728122 |
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