Title The plant-powered movement to "Make life better" at Saxbys / Jeanette K. Miller, Mackenzie Anderson

Published London : SAGE Publications: SAGE Business Cases Originals, 2021

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Description 1 online resource : illustrations Series SAGE business cases Summary Saxbys is a café chain based in Philadelphia, Pennsylvania, which has embraced plant-powered food and drink menu items. The food and beverage team is responsible for the implementation of new menu items, including plant-based options. As plant-based eating becomes more commonplace among Generation Z and Millennials, this target market provides an important opportunity for Saxbys to lead the industry. Evolving customer expectations, including referring to the menu items as "plant-powered," are highlighted along with the menu pricing of plant-powered menu items versus standard menu items. Students will be asked to assess the opportunities and challenges of navigating a constantly evolving consumer market and provide strategic assessment for the near term Bibliography Includes bibliographical references and index Notes Description based on XML content Subject Target marketing -- United States -- Case studies Vegetarian restaurants -- United States -- Case studies Restaurants -- Menus -- Case studies Restaurants. Target marketing. Vegetarian restaurants. United States. Genre/Form Case studies. Form Electronic book Author Anderson, Mackenzie, author ISBN 9781529764598 1529764599

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