1 streaming video file (36 min.) : digital, mono, SWF file, sound, color
Series
Marketing & management collection. Understanding branding and product specialization in hotels : why and how to brand hotels to maximize their business potential
From differentiation to positioning to branding -- Branding of tangible products and intangible services -- Branding and the promise made to customers -- The brand in the customer's mind -- Brand positioning process -- Differentiated value proposition -- Implementation is the key -- Leadership and corporate culture
Notes
Animated audio-visual presentation with synchronized narration